On Dec. 9, 2025, at the Allen vs. McKinney Boys’ Basketball game, The Eagle Edge will have a merchandise store available to purchase items for the first time in five years. 

“This year we’re under new management, and we noticed that we hadn’t opened [the merch store at sports games], and there was a big opportunity to increase sales during football or during basketball games and volleyball games, so we’ve decided to open it back up and renovate the place [so] we can get more sales,” senior and marketing lead Deacon Myatt said. 

Extra activities will be present at the store for attendees to participate in with incentive prices.

“We have a promotion going on where if you shoot a paper ball from a certain point and you make it in the hoop, then you score a discount,” Myatt said. 

The store will be located near Eagles Nest. Senior Seunghui Yoon said that the products will be similar to what is being sold at the location in the PAC, but there will not be any snacks. 

“We’ve never done anything like this that I know of in the past two years,” Yoon said. “So this is something that will hopefully get parents and students to interact with [The Eagle Edge].”